The Office, On Purpose
NBBJ Corporate Office Practice Point-of-View
Role: Primary Designer
Collaborators: Anne Swett-Predock (Creative Direction, Illustration) / Rachel Lexier-Nagle (Writing) / Tyler Bohm (Research and Writing) / Yanita Karatchorova (Corporate Practice Marketing Expert)
Designed as a kit of parts for marketing content creation, The Office, On Purpose defines a unique, differentiating point-of-view for NBBJ’s Corporate Office practice marketing, positioning it as a leading-edge design studio in a time of great change for both the workplace and the very experience of office work.